Prototype Energy Drink
Client: National Wine & Spirits, Inc.
Lead Agency: United States Beverage, LLC
Agency: Dive Urgency Multimedia, LLC

Confidential.

JDate Magazine Ads (various)
Client: Spark Networks, plc
JDate Animator/Designer

Here are just a few of the literally dozens of magazine ads that I designed for JDate.com. The ads were run in the following publications throughout the US and Canada:

The New York Times, Ocean Drive Magazine, Baltimore Jewish News, Canadian Jewish News, Connecticut Jewish ledger, Deep South Jewish Voice, Detroit Jewish News, Hadassah, Improper Bostonian, Jewish Exponent, Jewish Journal of LA, Jewish Journal of South Florida, Jewish San Fransisco, Jewish Week, Long Island Group, Moment Magazine, Orange County Jewish Life, Pheonix Jewish News, Reform Judaism, San Diego Jewish Journal, Washingtonian, Women's Outlook, and World Jewish Digest.

"Beige Globe 2005 " 3D Lenticular Calendar Book Cover
Client: Myron Manufacturing, Corp.
Agency: Dive Urgency Multimedia, LLC

Asked to re-design, re-interpret, and customize a pre-existing image for use with "lenticular" printing.

The goal was to a create an entirely new piece of artwork based on a royalty free stock image. The nature of the original piece was so composited that I actually needed to recreate all of the elements from scratch. This meant creating various objects in 3D programs and taking photos of others, then somewhat matching color, size, lighting, fonts, textures, etc. I managed to retain all of the succesful qualities inherent in the original work, yet I was still able to "tweak" it enough with subtleties and include all of the clients changes, as well as alter the design from the original. Ultimately, I needed to do this in order to be able to separate the many different, often times transparent elements in the proposed image. The result was a completely customized 8 layer caledar booklet cover that was to be printed in the 3D "lenticular" process.

In this particular case the theme is one that tells the story of how different elements in the "Global Economy" come together in their various layers and shades. The globe is the international focal point, with elements representing time and money arranged in different layers on different 3 dimensional planes. The application of this lenticular print is designed to be used as the cover image of a pocket or desk diary, distributed worldwide by Myron Corporation and The Adler Group. The 3D effect is accomplished using carefully structured layering.

The 3D effect occurs when the artwork is tilted and will not be shown in this example, but the 8 layers were set up with more than one element per layer and so the 3D effect occurs with all the objects in the image while minimizing the number of layers in total. This was extremely challenging and the end result was a complete success. I have included the original stock image (provided by the client) for comparisson purposes to the final book cover. If you look close enough you will see all of the differences in fonts, textures, reflections, postions, and lighting.

Click here to learn more about Lenticular.

WWF Collectible Tables and Chairs
Brochure and poster for "Fan Fest" at WrestleMania 2000
Client: World Wrestling Entertainment, Inc.
Agency: CGR/Seven

After extensive searches through archived discs, I was asked to take mechanicals used to create the actual VIP arena chairs that were specific to WWF events over the years and fake a brochure and poster for collectible folding chairs and card tables.

We only had 1 shot of a black folding chair, and 1 shot of a black card table. There were 12 chairs and 2 card tables that needed to appear in the brochure and poster. One chair in particular for "Survivor Series" was actually a white chair and needed its detail to practically be drawn in since a photo of an all black chair holds no information other than a basic silohuette that can cross over into its inversed negative. The same was true for the white card table, its detail needed to be drawn in as well.

I created universal layers in Photoshop of the black folding chair and duplicated the shine that appears on the back and seat padding, placing its layers on top of the stack. Once each individual chairs artwork for the seat and back for all 12 chairs was streched into place, I played with its perspective and used "distort" to fake the original chair. The same tecnique was used on the tables. Once all the chairs were completed I was able to create the background for the poster and brochure as well as the faint backgrounds of the pages displaying the chairs.

I was not allowed to use any talent on this piece which is why there is only a hand holding the arena chair as opposed to say a cool photo of a guy getting smashed in the back by a chair...well, as designers we must work within parameters all the time, and this was no exception, but I still think it would have been cooler to show a guy getting smashed in the back by a chair.

"Teamwork" Animated Lenticular Calendar Book Cover
Client: Myron Manufacturing, Corp.
Agency: Dive Urgency Multimedia, LLC

Asked to design, illustrate, and animate an 8 frame animation for caledar booklets to be printed using a "lenticular" process.

In this case the theme is "Teamwork", and the animation involves a mountain climber helping another climber make his way over a cliffs edge. This piece is meant to inspire employees to work together in achieving their goals. All the elements in the original photo were separated into layers and given a panaramic feel by offsetting over time, the climbers were traditionally animated frame by frame for a realistic effect. The application of this lenticular print is designed to be used as the cover image of a pocket or desk diary, distributed worldwide by Myron Corporation and The Adler Group.

Click here to learn more about Lenticular.

Grecian 1 2 3 Prototype
Company: Combe, Inc.
Employee: Mac Desktop Specialist

This prototype was considered one of the most important projects at Combe while I was working there and fell under heavy scrutiny from the President of the comany himself on down the ladder. It was given to me to design, with a million parameters of course, and I came up with about 2 dozen different versions. This version was accepted in 1999, but since the pack has yet to hit the marketplace I am certain that it will look different when it finally does hit the shelves.
My aim here was to get the pack to fit in the marketplace with a feel a little bit like Gillette's Mach 3 with the use of the gradient lines, but with all the constraints placed on the pack from various departments it never truely achieved the look I was hoping for. I still consider it to be an important piece of my portfolio nonetheless as it represents a large chunk of my time spent at Combe.